The Complete Gold Sensation Line Is Here: The Fresh-and-Clean Ritual for Laundry and Home

The Gold Sensation line is now complete: a coordinated range is launched that combines washing, softness and fragrance in a single olfactory signature. Notes of amber, caramel and musks accompany laundry and fabrics, leaving a long-lasting sensation of fresh and clean—and even extend to home spaces, with the reed diffuser.

One fragrance, more solutions: what you’ll find in the Gold Sensation line

Gold Sensation is designed for those who want tangible results on laundry and, at the same time, a recognizable and enveloping fragrance. The line includes concentrated products and is refillable in-store.

The products in the complete line

Gold Sensation Detergent – concentrated universal detergent

A concentrated universal detergent formulated with plant-based surfactants and raw materials from renewable sources, promoting faster biodegradability of the product. Active on dirt even at low temperatures, thanks to an enzymatic technology it breaks down and removes body dirt (the main cause of bad odours and fabric discolouration). It helps prevent yellow stains (armpits, collars, cuffs) and keeps colours and whites bright.

Gold Sensation Softener – professional sanitising fabric softener

A professional sanitising fabric softener that is highly concentrated, with plant-based surfactants. In the final rinse, even at very low dosages, it leaves an incredibly soft feel and a pleasant fresh and clean sensation with notes of amber, caramel and musks. The presence of microcapsules ensures a long-lasting and persistent fragrance.

Gold Sensation Double Action 2 in 1 – concentrated sanitising laundry perfume with softening action

A concentrated sanitising laundry perfume with a softening action. With notes of amber, caramel and musks, in the final rinse it gives laundry an intense and enveloping fragrance, leaving fabrics with a long-lasting fresh and clean sensation.

Gold Sensation Spray – sanitising deodorant spray for garments and fabrics

A sanitising deodorant spray with an enveloping intensity, designed to offer long-lasting and intoxicating protection on garments and fabrics. With notes of amber, caramel and musks, it leaves a fresh and clean sensation on textiles.

Gold Sensation AIR – reed diffuser home fragrance

The reed diffuser brings the Gold Sensation olfactory signature into home spaces as well. An ideal solution for those who want continuity between laundry, wardrobes and rooms, with a sweet and enveloping fragrance.

How to create your Gold Sensation “routine”

• Complete laundry: choose the product for washing and finish with the final rinse, for a fresh and clean sensation.

• Fabrics and wardrobe: use the spray on garments and fabrics, or inside wardrobes and drawers.

• Home spaces: pair the reed diffuser to bring the same scented atmosphere into your home.

In-store refill: more convenience, less packaging

With the 15 L format available for laundries, we maintain an approach aimed at reducing packaging.

Frequently asked questions about the Gold Sensation line (FAQ)

1) What’s the difference between Softener and Double Action 2 in 1?
The Softener is a professional sanitising fabric softener with microcapsules for a long-lasting fragrance. The Double Action 2 in 1 is a sanitising laundry perfume with a softening action, designed to perfume intensely in the final rinse.

2) When should I use Gold Sensation Spray?
When you want to freshen and perfume garments and fabrics in a practical way: it is also suitable for wardrobes, drawers and rooms, spraying from about 30 cm.

3) How long does the reed diffuser fragrance last?
It is a reed diffuser designed for continuous diffusion. Intensity depends on the number of reeds and how often they are flipped.

4) Where can I find the in-store refill?
The Detergent is also available in the 15 L format for refills; in-store refill is available at participating laundries.